Delta, Starwood Team Up on Crossover Rewards

Delta Airlines and Starwood Preferred Guest (SPG) have announced an industry-first partnership—Crossover Rewards —allowing reciprocity of benefits for members of their loyalty programs. While earning points on Delta for stays at Starwood member hotels has previously been possible, this newly announced arrangement takes on a whole new level of integration, with premium benefits for elite members and points earning available across both programs at the same time rather than requiring the customer to choose only one. The new program takes effect on March 1, 2013.

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